Ever since I saw the Ralph Lauren mobile campaign last summer that they launched for the U.S. Open, I have been excited about the possibilities of QR (Quick Response) codes for clients.
What are those?
QR code: (Quick response) it is a 2d bar code like you would see on any regular products. This code allows cell phone users to be directed to a specific website where you can purchase or receive more info.
This example is for m.ralphlauren.com
It launched in the summer of 2008. All the marketing for the event-posters, print ads, cards, shirts, etc had QR codes so that people could just “point and click (using a camera phone and internet access + QR reader).
How It Works
-open mobile application downloaded to your cellphone
-hover over code to snap picture
-Click to go to the site & browse info, read, watch videos, or buy something.
Cool note-using this technology you would be able to place a QR code on a t-shirt where people could scan and link directly to your myspace page. So, that’s why I decided to try it out first with a personal code. Here’s mine:
Ok, if you want to see how this works, follow these instructions. Note, you do need a camera enabled phone to do this and have a Verizon, Sprint, T-Mobile or AT& T carrier.
From your cell phone (easiest way to do this)
1. On your cell phone go to the mobile site http://www.clic2c.us.mobile
2. The correct software will download to your cell phone.
3. After it is installed (about 60 seconds) open the program and aim the phone’s camera shutter at the QR code. It will take you to my website.
From the web
1. Go here http://www.clic2c.us/download.aspx
2. Follow directions for getting the correct cellphone application download.
Once the application is downloaded to your PC, send it to your phone using Bluetooth, infrared or USB. Open the program on your cell phone to snap the QR code and see the magic.
Watch for some new and exciting case studies as we start implementing and getting feedback from some new mobile campaigns using QR codes.