When Marketing and Kitchens Collide – Red Bull Cola and Wiiings

Sometimes work and play do go together.  After attending the Red Bull Flugtag in St. Paul, MN, I had a mooking (marketing & cooking) moment.  Why not combine some of the Red Bull Cola with chicken wings.  Red Bull does say their products gives you wiiings, right?  I thought I’d put it to the test!  I’m happy to report it was a resounding success.

Want to try it yourself?  Here’s my recipe:

Red Bull Cola Glazed Wiiings Recipe

Servings: 4 as appetizer Prep Time: 30 minutes Cook Time: 20 minutes

I had some chicken wings and some Red Bull Cola.  Seemed like the perfect time to out the slogan “gives you wiiings”.  If you really want your taste buds to take flight, add some thinly sliced jalapenos too.


1 cup Red Bull Cola
Juice of 2 limes
1 1/2 cups firmly packed light brown sugar
1 jalapeno, finely minced (discard the seeds)
1 tablespoon cooking oil
2 pounds chicken wings
1/4 teaspoon coarse salt
Freshly ground black pepper


Make the glaze
In a small sauce pan, bring the Red Bull Cola, lime juice, brown sugar and the minced jalapeno to a boil over high heat. Decrease the heat to medium-low and simmer until the mixture is syrupy, about 30 minutes; keep warm over low heat.

Prepare the wings
Cut off the wing tip and separate the wings at the joint. Place the wing pieces in a large bowl and season with salt and pepper. Pour about half the glaze over the wings and toss to coat Keep the remaining sauce warm over low heat.

Bake the wings
Position an oven rack 4 inches below the broiler element in the oven. Preheat the broiler. Line a baking sheet with aluminum foil. Place the glazed wings on the baking sheet and bake for 10 minutes per side, brushing twice on each side with the reserved glaze. Transfer to a platter.