Tag Archives: mySpace

I got my Personal QR Code!

Ever since I saw the Ralph Lauren mobile campaign last summer that they launched for the U.S. Open, I have been excited about the possibilities of QR (Quick Response) codes for clients.

What are those?

QR code: (Quick response) it is a 2d bar code like you would see on any regular products.  This code allows cell phone users to be directed to a specific website where you can purchase or receive more info.


This example is for m.ralphlauren.com

It launched in the summer of 2008.  All the marketing for the event-posters, print ads, cards, shirts, etc had QR codes so that people could just “point and click (using a camera phone and internet access + QR reader).

How It Works

-open mobile application downloaded to your cellphone

-hover over code to snap picture

-Click to go to the site & browse info, read, watch videos, or buy something.

Cool note-using this technology you would be able to place a QR code on a t-shirt where people could scan and link directly to your myspace page.  So, that’s why I decided to try it out first with a personal code.  Here’s mine:

Samantha Rufo QR code
Samantha Rufo QR code

The Basics

Ok, if you want to see how this works, follow these instructions.  Note, you do need a camera enabled phone to do this and have a Verizon, Sprint, T-Mobile or AT& T carrier.

From your cell phone (easiest way to do this)
1. On your cell phone go to the mobile site http://www.clic2c.us.mobile
2. The correct software will download to your cell phone.
3. After it is installed (about 60 seconds) open the program and aim the phone’s camera shutter at the QR code.  It will take you to my website.

From the web
1. Go here http://www.clic2c.us/download.aspx
2. Follow directions for getting the correct cellphone application download.
Once the application is downloaded to your PC, send it to your phone using Bluetooth, infrared or USB. Open the program on your cell phone to snap the QR code and see the magic.

Watch for some new and exciting case studies as we start implementing and getting feedback from some new mobile campaigns using QR codes.

Why Twitter?

I was asked a simple question last night, “why are you using Twitter?”.  I thought about it for a little while. Note-Twitter is a “microblogging” service that invites you to share what you’re doing with the world in 140 characters or less.

Here’s my top reasons:

Cutting-Edge: I personally try to stay up-to-date on new cutting-edge marketing opportunities.  I am constantly out searching and trying-out new programs that our clients might be interested in now or in the future.  Twitter is something new, so I will give it a try.

Little commitment: It’s so easy.  Unlike mySpace where you really have to work to create a design, a following, and 15 other things which could take up your entire day, Twitter needs only a few minutes each day (thanks to Tweetdeck) to read what others have twittered and post my own tweets.  And, I can twitter from my computer or cell phone.

Response: In a short period of time (about 30 days) I have been able to build a network of “followers” that I can ask questions, post recommendations, and search comments.  What I find different about twitter compared to LinkedIn, or other social sites is the real time answers.  On my other social networking sites it seems to take a day or two to get responses from people.  In Twitter, it takes minutes.  That kind of network building and personal response amazes and thrills me.  I am an instant gratification kind of person!

Branding: Ok, I’ll admit it.  One of my goals is to help people/businesses realize we exist.  It is a free marketing channel that costs me some work time.  It’s a new form of PR that I am happy to add to our overall marketing mix if it shows promise.  Which so far, it has.

So, now I ask you, “why do you use Twitter”?