Like anything you do in the public eye, blogging takes courage.
Blogging for yourself or your organization is risky. From discussing an unpopular view, to libel issues, it takes courage to embrace the blog concept and steer readers down your preferred blogging path.
The best bloggers take a stand on something and defend it. Whether popular or not, I respect bloggers who can speak their mind and defend their arguments. )Probably comes from my Political Science background) I may not agree with your point, but I respect your right to make it.