Although text messaging campaigns for businesses may seem like the hottest new thing, I’ve been creating campaigns for almost 4 years now (wow time flies). In that time, I’ve been lucky to be a part of some very successful promotions. From giveaways to contests to interactive surveys. So, I thought in this post I would share some of my favorite (and more successful) promotion ideas:
Alerts, Offers, Contests and Coupons
Sending a special offer text message is a great way to fill unsold or slow time slots. Then, keep customers coming back using follow up texts, plus increase sales in off-times. Send text alerts with special promotions or digital coupons to customers who have opted-in to receive them. The software can even pick a selected number of winners for a contest or sweepstakes.
Sports/Events Trivia Sweepstakes
Ask text message trivia questions for recipients to win prizes. Just promote your keyword in your other advertising or even at live events.
Text for Lodging Deals
Offer customers upon arrival three days of special text offers. Use this special feature to help cross sell different profit centers at your resort or other business for food service, spas, rentals, and more.
Text In Food & Beverage Orders
Make it fast and easy for customer’s to eat and drink. Promote your keyword for people to text food and beverage orders from their seat or table, for delivery or pick-up.
Ok, so you might be ready to move past the basics. If so, these advanced options might be something for you to consider.
Develop mobile video teasers, trailers, viral video and more. Don’t forget to deliver video sized for users’ phones.
Mobile Images & Wallpaper
Offer your customers the added value of free wallpaper with your branded content and logo. Keep your imagery appropriate for your target audience.
Likewise, offer your customers added value of free ringtones, audio quotes from company spokesperson, radio DJs and more.
What about you? Do you have mobile, text message, or SMS campaigns that worked for you that you would like to share? Please do. Or, if something here caught your eye and you would like to learn more, just let me know.