In today’s post I am going to borrow a concept I saw recently for “Not Funny Then, Funny Now” to describe some of the marketing related incidents that come to mind over the years.\u00a0 If any of these trigger your own memories, please share below.<\/p>\n
Not Funny Then…<\/strong>While working as the Marketing Director at Mad River Mountain Ski Area, a guest showed his dislike for a company no refund policy by lunging over the counter to try to attack me.\u00a0 Police were called…Funny now<\/strong>.<\/p>\n Not Funny Then…<\/strong>Back in 1996 fighting to get the ok for a $2,000 web budget to create a company website (in the travel industry).\u00a0 The “powers-to-be” felt the web was a passing fad and the budget allowance “irresponsible spending”…Funny Now<\/strong>.<\/p>\n Not funny then…<\/strong>Having to pull a brochure off a printer’s press because of one sentence that said “a skiing event for those with a lust<\/em> for life”.\u00a0 At the last minute, lust <\/em>was considered too risque for the “powers -to-be” and had to be replaced by “love” for life.\u00a0 By waiting to the last minute to change this, it costs us days of delay and thousands of dollars…Funny Now.<\/strong><\/p>\n Not funny then…<\/strong>After a takeover of the organization I worked for, we were asked to put together a document explaining what we did, projects we’ve worked on and recommendations for moving forward.\u00a0 I spent 2 weeks putting together a detailed portfolio book (and copies).\u00a0 When my meeting time came to meet with the new CEO, he shook my hand, said “Oh, you are the Marketing Director, the necessary evil”.\u00a0 Proceeded to flip thru the carefully prepared portfolio and hand it back to me.\u00a0 When I told him it was his copy, he said, “that’s ok, I really have no where to put it”.\u00a0 Got up and left after about 5 minutes…Funny Now<\/strong> (Developed a great relationship with the CEO and worked there for years afterward).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" In today’s post I am going to borrow a concept I saw recently for “Not Funny Then, Funny Now” to describe some of the marketing related incidents that come to mind over the years.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[52,24,51,20,48],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-general","tag-funny","tag-marketing","tag-marketing-mishap","tag-ski-area","tag-website"],"_links":{"self":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":3,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/78\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}