It seems like today marketers need to be a cross between creative geniuses, writers, and tech geeks to be able to survive in our digital age.<\/p>\n
Don’t get me wrong, I love the age we now live in.\u00a0 It’s like\u00a0 the “wild west” for marketers.\u00a0 We get to go to unknown places (mobile marketing, twitter, social networks, search engines) and carve out our own niche.<\/p>\n
As a creative person, I’m never thrilled when I must work in a confined space.\u00a0 I like to stretch my right brain.\u00a0 I like to try new things.\u00a0 I like to succeed.\u00a0 That is easy to do when few road maps exist for business models in cyberspace.<\/p>\n
Here’s my five ways to be successful in a virtual world:<\/strong><\/p>\n 1. Be open to learn.<\/strong> Although the thought of learning yet another new program or having to remember one more login can seem daunting, it is important to be open to trying new things.\u00a0 As marketers we know that people get bored or loose interest quickly, so it is critical to look forward and not back.\u00a0 Here’s a trick I learned, that seems to work well with men, women, young and old.\u00a0 When learning some new technology, work in three’s.\u00a0 Learn three things that are critical for use.\u00a0 Once you know those three things inside and out, learn three more.\u00a0 Keep going until you feel comfortable or have found all the things you feel are useful to your goals and objectives for using the software\/technology.<\/p>\n 2. Watch and learn.<\/strong> Some people can jump right in.\u00a0 Some need some time to get used to the temperature of the water.\u00a0 I believe is is human nature to learn by watching others.\u00a0 So, if you decide to set up a new account in a social network, watch what others are doing at least 30 days.\u00a0 Then, start to post comments, build your network, or whatever it is you want to do.\u00a0 By then you should have a good feel for how it works and how you want to participate.<\/p>\n 3. Be consistent. <\/strong> If you are going to do something, do it right.\u00a0 Many people start blogs, few people keep them more than a few months.\u00a0 Why?\u00a0 It takes work and commitment.\u00a0 Rome was not built overnight, and neither are great marketing campaigns.<\/p>\n 4. Socialize. <\/strong> The great thing about the virtual world on the web is that you can connect with your peers both locally and half way across the world.\u00a0 In no other time could you build a social network of business contacts that spans the globe as easy as you can today.\u00a0 By socializing on the web you can expand your thinking and even build better marketing programs with the help of your new networks.\u00a0 All you need to do is ask.<\/p>\n 5. Don’t mess it up for the rest of us. <\/strong> Email was a wonderful tool until spammers took over.\u00a0 The social networks allow us to connect in new and wonderful ways, unless hackers steal our accounts.\u00a0 My only wish is that people would just use the cool tools for what they were meant to do.<\/p>\n Your thoughts?\u00a0 Have any points to add?<\/p>\n","protected":false},"excerpt":{"rendered":" It seems like today marketers need to be a cross between creative geniuses, writers, and tech geeks to be able to survive in our digital age.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[36,39,40,42,41,38,43,37],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-rant","tag-creative-genius","tag-marketers","tag-mobile-marketing","tag-right-brain","tag-social-networks","tag-tech-geek","tag-web","tag-writer"],"_links":{"self":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":1,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":64,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/63\/revisions\/64"}],"wp:attachment":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}