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What is a Viral Campaign?<\/strong><\/p>\n \n Have you ever visited a website and found an article, a coupon, a special offer, or something else that impressed you so much that you immediately sent an email to a friend about it? <\/span>If you have, you\u2019ve experienced \u201cviral marketing\u201d.<\/p>\n \n Viral marketing is a low cost, highly effective way to reach your customers using the internet. <\/span>This \u201cword of mouse\u201d method is like a bug or flu virus in humans. <\/span>Instead of replicating and propagating itself to other humans it does it to other computers (in a good way). <\/span>One minute nobody\u2019s heard of it, next minute, it\u2019s everywhere. <\/span>Viral marketing is so effective because it lets you capitalize on referrals from an unbiased third party\u2014your consumer! <\/span>Let just one of your customers catch your \u201cmarketing bug\u201d and they will happily spread it to everyone they know.<\/p>\n \n So what then is a viral campaign? <\/span>It\u2019s a specific marketing promotion that focuses on something you do<\/span>, NOT on who you are<\/span>. <\/span>It is also not something malicious or under-handed. <\/span>Viral marketing is used by reputable companies trying to promote reputable products. <\/span>A viral campaign does not use spam or programs that force people to see or do things they do not want.<\/p>\n \n Instead, a viral campaign is something that is so cool, so exciting, or so creative that it gets people so excited; they can\u2019t wait to share it with others. <\/span>It\u2019s subtle, not forceful. <\/span>It\u2019s uncontrollable. <\/span>The exposure you get from this MAY raise sales or otherwise help your company name recognition, but that\u2019s actually the by-product. <\/span>That\u2019s why it\u2019s so effective if done correctly!<\/p>\n \n With a good viral campaign, people feel compelled to spread your word. <\/span>They can\u2019t help themselves (just like sneezing when you pass a virus around). <\/span>The heart of a viral campaign is the content. <\/span>People don\u2019t spread what you say or do because they love you, they spread it because they can\u2019t help but adore your content. <\/span>Don\u2019t forget! <\/span>They are not evangelists serving you, they are self-serving. <\/span><\/p>\n \n