{"id":283,"date":"2017-04-25T12:53:02","date_gmt":"2017-04-25T16:53:02","guid":{"rendered":"http:\/\/www.nxtconcepts.com\/srufo\/?p=283"},"modified":"2017-09-28T21:55:47","modified_gmt":"2017-09-29T01:55:47","slug":"top-10-tips-for-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.nxtconcepts.com\/srufo\/2017\/04\/25\/top-10-tips-for-mobile-marketing\/","title":{"rendered":"Top 10 Tips for Mobile Marketing"},"content":{"rendered":"

When developing a mobile campaign, here are some do\u2019s and don\u2019ts:<\/strong><\/p>\n

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1. K.I.S.S. <\/em><\/p>\n

For best results, messages should be short and to the point. You have an insanely limited amount of space to communicate something, so make it count. Text messaging is limited to between 140-160 characters, so keep the content simple, to the point, and don’t forget the call to action.
\n2. Ask for Permission. <\/em><\/p>\n

Subscribers pay for text messages. No one wants to pay for content they did not choose to receive.\u00a0 People today are accustomed to being asked whether they\u2019d like to receive additional offers\/news when downloading content from the Web. This opt-in process is even more critical in the wireless world. Every campaign you send out should also feature a quick and easy way to opt-out.\u00a0 It\u2019s not only polite but required by the Mobile Marketing Association (MMA).<\/p>\n

3. Create a compelling offer.<\/em><\/p>\n

Take great pains to ensure your offer is something your subscribers want. Strong offers can substantially increase subscribers, build brand awareness and increase sales for marketers.\u00a0 A study conducted by Nokia indicated that nearly 9 out of 10 respondents agreed that they should be provided some kind of an incentive to opt-in to mobile marketing campaigns.<\/p>\n

4. Every phone is different.<\/em><\/p>\n

So make sure every message you send can be seen.\u00a0 There are myriad of mobile phone choices today and a variety of platforms (text, mobile web and mobile video).\u00a0 Phones can vary from simple SMS (Short Message Service) phones to highly sophisticated color wireless PDA\u2019s (Personal digital assistant).\u00a0 Screen sizes and quality range from small black and white screens to high-resolution matrix color displays.\u00a0 Your mobile messaging provider should be capable of optimizing content for a variety of different platforms, including J2ME, BREW, WAP, and MMS.<\/p>\n

5. Make it Viral.<\/em><\/p>\n

Capitalize on mobile\u2019s peer-to-peer communication abilities.\u00a0 Users forwarding your message to their friends and colleagues (thus enhancing the reach of each message sent) facilitate viral or \u201cword-of-mouth\u201d marketing. \u00a0Adding \u201cfun\u201d or a give-away to messages may also facilitate viral marketing.<\/p>\n

6. Piggyback on traditional marketing.<\/em><\/p>\n

Just because you have it, doesn\u2019t mean your customers will know it\u2019s there.\u00a0 Marketers must use other online or offline channels to drive users to participate in their mobile campaigns.\u00a0 This means online advertising, email, social media, print ads, collateral, billboards, radio and television commercials can all be used to alert mobile consumers of a particular promotion, or invite them to join your mobile program.\u00a0 Aside from increasing ROI, mobile marketing also enables better tracking of consumer behavior leading to useful reporting and data-mining capabilities.<\/p>\n

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7. Track your results.<\/em><\/p>\n

Reporting is built-in to mobile platforms and occurs in real-time.\u00a0 By tagging ad campaigns with a unique mobile keyword call to action, you can track each response to the exact ad that generated it.\u00a0 Tracking your results also allows you to learn and improve the results of future campaigns.\u00a0 Most professional mobile platforms include: polling tallies, survey results, total messages sent, total messages delivered, and more.<\/p>\n

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8. Allocate enough set-up time<\/em><\/p>\n

Most businesses wait until the last minute of a campaign launch to start their mobile campaigns.\u00a0 The problem, there is no one to market to.\u00a0 It takes time to build up a subscriber list.\u00a0 Starting months prior to a campaign will ensure you have people to send important messages to when it counts.\u00a0 Don\u2019t have the time?\u00a0 All is not lost!\u00a0 Mobile marketing is very flexible and time sensitive.\u00a0 That means a last minute mobile campaign can be successful if done correctly.\u00a0 Using a text messaging partner (like nxtConcepts<\/a>) with previous marketing experience can be invaluable.<\/p>\n

9. Start because it\u2019s affordable. Continue because it works.
\n<\/em><\/p>\n

Some marketers may be tempted to develop a mobile campaign just because it can be a small line item in an otherwise big marketing budget. Big mistake.\u00a0 Although mobile marketing can be very inexpensive to start and implement–sometimes just a few hundred dollars\u2014it takes time and attention to make it successful.\u00a0 By treating a mobile campaign strategically and integrating it with other online and offline advertising it will help it grow and thrive.<\/p>\n

10. Perfect pitch platform<\/em><\/p>\n

So why should businesses care about mobile marketing?\u00a0 Simple.\u00a0 The same demographics\u2019 that are interested in buying your products and services are also the most likely to use mobile phones.\u00a0 In a nutshell, every single one of your customers has a cell phone and there\u2019s no better way to reach and engage them.<\/p>\n","protected":false},"excerpt":{"rendered":"

When developing a mobile campaign, here are some do\u2019s and don\u2019ts:   1. K.I.S.S. For best results, messages should be short and to the point. You have an insanely limited amount of space to communicate something, so make it count. Text messaging is limited to between 140-160 characters, so keep the content simple, to the … Continue reading Top 10 Tips for Mobile Marketing<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[40,128,89],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-news_to_use","tag-mobile-marketing","tag-text-message-marketing","tag-text-messaging"],"_links":{"self":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":5,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/283\/revisions\/313"}],"wp:attachment":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}