{"id":233,"date":"2010-03-24T17:24:14","date_gmt":"2010-03-24T21:24:14","guid":{"rendered":"http:\/\/www.mymarketingguide.com\/srufo\/?p=233"},"modified":"2010-03-24T17:24:34","modified_gmt":"2010-03-24T21:24:34","slug":"faulty-customer-assumptions","status":"publish","type":"post","link":"https:\/\/www.nxtconcepts.com\/srufo\/2010\/03\/24\/faulty-customer-assumptions\/","title":{"rendered":"Faulty Customer Assumptions"},"content":{"rendered":"<p>I was reading through some old seminar notes of mine today.\u00a0 Back in 2005 I did a presentation about the need for marketers to embrace technology and use it to make customer&#8217;s lives easier.\u00a0 Although the graphics in the presentation are old by today&#8217;s standards, the message was not.<\/p>\n<p><strong>Here&#8217;s a brief recap of six faulty customer assumptions that can trap a business:<\/strong><\/p>\n<ul>\n<li>They know about you<\/li>\n<li>They inherently care<\/li>\n<li>They will tolerate complexity<\/li>\n<li>They will do as you wish\/conform to your needs<\/li>\n<li>They just want a complete list of what you offer (let them figure out which feature or benefit they need)<\/li>\n<li>They are predisposed to your brand = loyal<\/li>\n<\/ul>\n<p>Is your business customer friendly or are you guilty of some of the assumptions above?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was reading through some old seminar notes of mine today.\u00a0 Back in 2005 I did a presentation about the need for marketers to embrace technology and use it to make customer&#8217;s lives easier.\u00a0 Although the graphics in the presentation are old by today&#8217;s standards, the message was not. Here&#8217;s a brief recap of six &hellip; <a href=\"https:\/\/www.nxtconcepts.com\/srufo\/2010\/03\/24\/faulty-customer-assumptions\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Faulty Customer Assumptions<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[104,103,24],"class_list":["post-233","post","type-post","status-publish","format-standard","hentry","category-how_to","tag-brand","tag-customer-service","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":3,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/posts\/233\/revisions\/235"}],"wp:attachment":[{"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxtconcepts.com\/srufo\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}