Campaign Management - Media Research, Planning, and Strategy
Traditional Media
If before you set out on a trip you plan your route, than why would you spend a cent on marketing without a good plan? Building a good solid plan can not only save you months of frustration but thousands of dollars.
Marketing planning is what we do. We can put together the best plan to fit your budget using good strategy and innovative concepts that will ultimately increase your sales.
The nxtConcepts Plan/Strategy Package includes:
- Initial market review/summary
- Industry Research / Competition
- Positioning Strategy
- General Marketing strategy/planning/scheduling
- Promotion Strategy
- Effective PR & Advertising Strategy
Additional services available:
- Marketing & Sales Integration
- Plan Implementation
- Project Management
- Budget Management
- Vendor Negotiations
- Training
Benefits of Working With Us
FLEXIBILITY
-Our flexibility allows us to pick and chose the best media outlet to reach your target audience. Should you not like a particular station or request another, we can accommodate. We also offer copy flexibility. This allows you to tailor your messages by days of week, dayparts, station formats and geographic regions.
CUSTOMIZATION
-Since we are not tied to any media outlet, we can create a custom network plan to best suit your target demographic. We even negotiate with stations for top time slots.
REACH
–Access to the best of the best. No waste duplication, low rated or unrated stations. Utilization of top stations deliver greater audiences.
COST-EFFECTIVE
–We work to creating streamlined radio/TV/internet networks that free up budgets. Our schedules offer incredible savings per market thus allowing you to stretch your advertising budget.
EXTREMELY COST – EFFICIENT PRICING
–Our Costs Per Point speak for themselves.
CONVENIENT
–One contact person. One invoice. The top media outlets delivered in one easy invoice.
PROVEN RECORD
-American Express, Dove, Holiday Inn, HSBC Bank, Key Bank, Lasik Vision Institute, Ohio Lottery, Ohio Department of Health, Procter & Gamble and multiple State Election campaigns.
For a complimentary cost analysis review, contact us. You have nothing to lose and more budget to gain.
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