Tag Archives: maketing makeover

The One-Minute Marketing Makeover

There can be big gains from small tweaks to your marketing plan.

Marketing the Easy Way

If you are looking for a way to make your marketing more effective, read this.

10 Most Common Marketing Mistakes We See

1. The business name doesn’t communicate anything about what the company does.
2. The business is not marketing to the right people (the ones that would buy from them).
3. The business models what they do after their competitors, instead of finding their own unique voice.
4. The business puts too much information in their marketing (that no one will read).
5. The business has wrong information in their marketing materials.
6. The employees can’t explain what they do in a clear, concise, compelling manner.
7. The logo is not professional looking or there is no clear-cut standard as to how it is used (blue on some materials and green on others).
8. The marketing materials do not look like they come from the same company (mish-mash of looks) and there is no clear message or call to action.
9. The website is not effectively capturing leads.
10. There is no marketing plan or if there is one, it is not followed.

Is it possible you are making some of these very common mistakes, too?

There is an easy fix. The One-Minute Marketing Makeover template is a great way to start.  Of course, to get the best ROI, we recommend a full marketing audit (see other templates on myMarketingGuide.com) or time with a Marketing Specialist to work with you to create a blueprint for your marketing.

Marketing Audits

There are two types of marketing plan audits.  The first is the comprehensive which should occur at least one a year and then there are the One-Minute Marketing “mini” audits which should happen at minimum every quarter.

We developed the “mini” audit for clients that were looking for a simple way to check the effectiveness of their marketing plans and budgets.  The “mini” marketing audit is stripped down to the bare essentials and the goal is to create a task list which can be done quickly and easily and yield results right away.

How does it work?  Just like 1-2-3:
1.    You answer 10 questions in about a minute.
2.    The questions guide you in creating a Mini Marketing Audit Answers and Task List
3.    You put your list to work.  Hand it to everyone on your team.

In many cases you could implement your plan in a day to a week, depending on the complexity and availability of the resources you need.  The “mini” audit approach is effective since a small amount of work often has tremendous results and help sell through the bigger, more complex ideas like new product launches, re-doing a website, etc, down the road.

For more information about a Marketing Audit for your business, give me a call at 888-215-0820 or use the Contact Us link on this site.