Redesigning your website look is something that every marketer has to consider at one point or another. Very few websites out there have the same design they did 5 years ago.

Your website is a reflection of who you are as an organization – and the design of your site will influence the perceptions, sales and response rates of your visitors. If your website is not taking an active role in your marketing, it may be time to consider a redesign.

When it comes to redesigning a website, there are two approaches a marketer can take:

1) Offer your visitors a series of small changes over time, tweaking the look and feel so that it always looks familiar, but is slowly evolving over time. Sort of like wearing a new shirt every day – your friends will recognize you, but will notice something “fresh” every day.

2) Offer a radical makeover. Sometimes a couple tweaks won’t cut it – especially if your website is out of synch with the rest of your brand, or if you really want to make people sit up and take notice. This approach is more like getting an extreme makeover – your friends will know it’s you, but you are projecting a different image of who you are.

Many times your budget will force you into picking one path or another.  Check back for web project management tips.  Or, leave your own.