nxtConcepts Marketing

Social Media: Navigating the Slippery Slope - Where to Go and What’s Next?

Presented by Samantha Rufo, nxtConcepts at the NorthEast Summit/Ski Maine Show.

The social media revolution is here and quickly building momentum. With broad implications for ski areas, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of ideas, what's working for other resort marketers?

Utilizing Social Media Tactics for Lead Generation
• Utilize a social media platform to cultivate, identify and qualify leads
• Identify the social media platforms you should invest in

Leveraging Social Media as an Engagement Strategy
• Execute a social media plan as an actionable part of the marketing and sales plan

• Leverage social media to convert leads into successful sales

Measuring ROI of a Social Media Program
• Utilize available tools and technology to measure the success
• Establish targets and success metrics