nxtConcepts Marketing

There are more than 2.3 Billion Millennials (ages 10-29) in the world.  That makes them the largest market in human history. They represent more than 1/3 of the world's population and more than 1/4 of the U.S. population.

They think, act, work, communicate and make decisions differently than you AND influence just about everything you care about.

Millennials, true digital natives, live in a sea of technology and "new media".  This is a global phenomenon that has already changed the world.  We have no choice to but recognize and cater to them.  At least that is if you want to sell to them.

.    It’s all about the Millennials
a)    Yes, there is a generation gap
a)    Quiz: How Millennial are You?
b)    Their tattoos are telling
2.    How to reach today’s youth
a)    It’s a social economy now
b)    It will take a community
c)    Resorts that are succeeding
3.    Motivating Millennials to the slopes
a)    Breaking open the piggy bank
b)    Go with the flow--sharing rules
c)    Fine tuning messages for the Millennial brain
4.    What they have in store for the rest of us

March 24 – The Woltemade Center for Economics, Business and Entrepreneurship sponsors a free presentation, “A Marketer’s Insider Guide to Social Media Marketing,” by Samantha Rufo of nxtConcepts, Ltd., in the Bayley Room in Beeghly Library, 43 Rowland Ave. This event will be streamed live, and viewable afterward, at StreamOWU.

This Social Media program will provide you with applicable, immediately usable marketing skills, including:

• Rules have changed – people don’t need marketing
• What social media is and why it is important
• Who’s out there in the landscape
• How to tackle building a strategy that works
• Answering the question –just how much time will this take?
• The pay-off
• Avoiding missteps

Social Media: Navigating the Slippery Slope - Where to Go and What’s Next?

Presented by Samantha Rufo, nxtConcepts at the NorthEast Summit/Ski Maine Show.

The social media revolution is here and quickly building momentum. With broad implications for ski areas, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of ideas, what's working for other resort marketers?

Utilizing Social Media Tactics for Lead Generation
• Utilize a social media platform to cultivate, identify and qualify leads
• Identify the social media platforms you should invest in

Leveraging Social Media as an Engagement Strategy
• Execute a social media plan as an actionable part of the marketing and sales plan

• Leverage social media to convert leads into successful sales

Measuring ROI of a Social Media Program
• Utilize available tools and technology to measure the success
• Establish targets and success metrics

Social Media Solving the Puzzle
Presented by Samantha Rufo, President, nxtConcepts
Midwest Ski Areas Association, Shanty Creek, MI
August 9, 2010

We would like to thank the following resorts for letting us highlight their social media marketing info:
Afton Alps, MN
Tyrol Basin, WI
Wild Mountain, MN
Crystal Mountain, MI

Agenda Topics Covered in Seminar:
1. Building a Strategy
2. 6 Phases of Social Media
3. Facebook
-Dissecting a Fan Page
-FBML
-Ads, Events, Offers
-Measurement
-Rules of Thumb
4. Twitter
-Anatomy of a Profile
-Tweeps
-Who’s Talking About You?
-Bit.ly’s
-Tools
5. Putting it all Together

-Social Media management tips and examples

-Social Media policy examples of what has worked

-How social media is affecting marketing, sales and PR at resorts

Panel for the PNSAA.