While we weren’t looking, there has been a major paradigm shift in marketing. In the last two years hundreds of social networking websites have emerged and emerged fast. Socialized media didn't invent "conversations," it simply organized and amplified them. Marketing these days is more about building a two-way relationship with consumers. Social marketing is a powerful way to do that.
Marketers who embrace their customers in social spaces will thrive. They will learn from their customers by listening, while concurrently using the medium as a platform to foster advocacy, earn stronger brand equity and inspire loyalty due to the direct relationship. The downside of ignoring this radical landscape change goes way beyond just a lost opportunity – ignoring the shift has the potential to erode decades of brand equity.
-Covering your ears is not a viable strategy
-Attacking an audience of 122 million (64% of total Internet audience)
-NOW Media
-Where’s the value?
-Recognition doesn’t pay the bills, results do
-Finding your voice-Insider’s Guide Strategic Checklist
Plan to attend this session to find out how to use social media effectively in your life and in business!
Why You Should Attend:
This Social Media program will provide you with applicable, immediately usable marketing skills, including:
- Rules have changed – people don’t need marketing
- What social media is and why it is important
- Who’s out there in the landscape
- How to tackle building a strategy that works
- Answering the question –just how much time will this take?
- The pay-off
- Avoiding missteps
When finished, you will:
- How to find the all-important "One Thing" that excites and engages
- Best practices for using social media with search, email, mobile, apps and advertising
- How to summarize your social media strategy on one, powerful sheet of paper
- Learn from discussions, case studies, and other resources.
| < Prev | Next > |
|---|
