nxtConcepts Suggested Annual Website Maintenance Program
Maintenance Plan, what’s that?
Without a regular maintenance plan, your website can become an albatross around your neck. Just like an expensive car, a website needs regular care and maintenance to continue to operate efficiently, particularly if a group of individuals share responsibility for updating content.
Not worried about the content going stale? Well there are certain things out of your hands, such as programming, security updates and links that are perishable. Add to that--although you may take a vacation in July, web hackers won't. So, keeping your website properly maintained will encourage more of the people you want to visit and return and less of those that you don't.
The following 15 Website Tune Up items are meant to be a starting point. The actual size and type of the website you manage, may require more maintenance. Need help getting this done? nxtConcepts is ready 24 x 7 and it would just take a call, email, or text to get started.
1-Review Domain Name Record
Outdated information could cause you to miss renewal notices. Verify that the contact names and addresses on your domain record are correct.
2-Update References to Time
“About Us” and other information about your organization on your site may contain specific time references such as "in business for 5 years". Make sure that it is up to date.
3-Update Copyrights
Update your copyright whenever you update your site’s content. Although you can simply use the date when the content was first created, it's better to identify both when it was created and when it was modified. This not only better protects your work, but also lets visitors know that your content is up to date. Here's an example:
Content created in 2002 and updated in 2003 and 2004: Copyright (c) 2002-2004 nxtConcepts, Ltd.
To find out more about copyrights, visit www.copyright.gov and www.whatiscopyright.org.
4-Review Compliance with Web and Mobile Standards for Accessibility and Browser Compatibility
Many sites fail to follow standards for accessibility and browser compatibility which can result in a poor user experience for visitors with vision problems or web browsers other than Internet Explorer-including mobile sites. Adherence to these standards will ensure that your site is user-friendly and displays properly in different browsers.
5-Evaluate Competition
Review competitor’s sites to track design and content changes. Keep a record of their sites by taking screen shots of primary pages. Is your website design and functionality keeping up?
(Abridged version)
For the full article, visit our website where you can find the other 10 items which include:
6-Privacy Policy Compliance.
7-Comprehensive Site Inventory.
8-Confirmation and Automated Messages.
9-Site Search and Site Map pages
10-E-mail Addresses
11-Statistics and 404 Errors
12-Forms
13-Search Engine Visibility
14-Broken Links
15-Content
Read the entire article online and tell us what you think click here.
Or, read over some ways nxtConcepts could assist you
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MONTHLY VIP DEALS
 Website Marketing
Choose your offer:
Receive either 10% off or
2 additional work-hours (worth $300) on new web projects over $500 started in July.
nxtConcepts designs and supports websites that accommodate the unique requirements of resorts, manufacturers, retail, food and beverage, political, health care leisure, consultants, real estate & insurance, seasonal companies and small businesses.
WHAT'S NEW
There's always something going on at nxtConcepts.
Here's a short summary:
* New website. It is important to practice what we preach, so July is the "Grand Opening" of the new nxtConcepts.com. Here's a few things you will find:
-Robust architecture for easy future growth and design changes.
-Search engine friendly tools built into architecture for increased SEO.
-Document storage for brochures, forms, seminars, images, and video.
-Integrated marketing tools such as email newsletters, reporting, lead generation, and surveys.
-Database driven site that allows for hidden, secure areas such as the Client Virtual Office.
-Banner advertising management and tracking.
-Social Media integration.
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