Sponsorship marketing is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford. Although you may think of corporate sponsorship's as in-kind donations, that's not longer the case. It's a booming $11 billion dollar industry according to IEG's 2004 industry report.
nxtConcepts Marketing
Seminar: Marketing to Millennials
There are more than 2.3 Billion Millennials (ages 10-29) in the world. That makes them the largest market in human history. They represent more than 1/3 of the world's population and more than 1/4 of the U.S. population.
They think, act, work, communicate and make decisions differently than you AND influence just about everything you care about.
Has Your Business Lost Brand Control?
With the prevalence of social media and the internet, businesses no longer have complete control of their marketing messages. Consumers who are willing to talk about their experiences – also have the power to change perception.
Go Ahead, Bug Your Customers
Have you ever visited a website and found an article, a coupon, a special offer, or something else that impressed you so much that you immediately sent an email to a friend about it? If you have, you’ve experienced “viral marketing”.
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